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Author:

何岑成 (何岑成.) | 巩冉 (巩冉.)

Indexed by:

CQVIP

Abstract:

本文采用取样分析的研究方法,从公益广告和商业广告的要素对比分析,公益广告的功能对比,公益广告的分类与特点,以及如何做一则成功的公益广告为视角,对于电视公益广告进行浅析。

Keyword:

公益广告 社会功能 要素对比 真善美

Author Community:

  • [ 1 ] [何岑成]北京工业大学
  • [ 2 ] [巩冉]北京工业大学

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Email:

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Source :

商场现代化

ISSN: 1006-3102

Year: 2012

Issue: 5

Page: 30-31

Cited Count:

WoS CC Cited Count: 0

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count: 1

Chinese Cited Count:

30 Days PV: 0

Affiliated Colleges:

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