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Author:

赵爱琴 (赵爱琴.) | 赵为 (赵为.) | 衡风玲 (衡风玲.)

Indexed by:

CQVIP CSCD

Abstract:

拟就数据库营销的概念,及其与传统营销方式相比的主要优势、以及目前国内外的应用情况和运作程序作重点介绍.

Keyword:

运作程序 数据库营销 营销目标 服务竞争 数据共存 核心消费者

Author Community:

  • [ 1 ] 北京工业大学市场营销学系 北京
  • [ 2 ] 100022

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Source :

北京工业大学学报

Year: 1998

Issue: S1

Page: 43-46

Cited Count:

WoS CC Cited Count: 0

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 7

Affiliated Colleges:

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