Whether　or　not　consumers　participate　in　beverage　packaging　recycling　is　based　on　their　ecological　cognition　to　make　the　best　choice　under　the　comprehensive　influence　of　rationality　and　perceptuality.　After　careful　research,　we　shows　that:　ecological　cognition　has　a　significant　role　in　promoting　the　willingness　of　consumers　to　participate　in　the　recycling　of　beverage　packaging;　attitudes　toward　behavior,　subject　norms,　and　perceived　behavioral　control　all　have　a　significant　impact　on　consumers’　willingness　to　participate　in　beverage　packaging　recycling;　the　exemplary　norms　have　greater　driving　demonstration　effects　on　consumers’　participation　in　the　recycling　of　beverage　packaging　than　the　mandatory　norms.　Therefore,　it　is　necessary　to　give　full　play　to　the　guiding　role　of　the　media,　increase　the　publicity　of　relevant　policies　such　as　protecting　the　ecological　environment,　and　improve　the　supervision　and　management　system　of　the　urban　ecological　environment,　actively　mobilize　consumers＇　willingness　to　participate　in　beverage　packaging　recycling.　©　2022