This　study　proposed　an　adaptive　information　release　strategy　of　VMS(variable　message　signs)in　road　network　based　on　the　real-time　response　of　the　passenger　flow,　in　order　to　improve　the　travel　efficiency　and　reduce　the　safety　risk　of　pedestrians　in　the　competition　area　under　low　temperature　environment.　First　of　all,　from　the　perspective　of　information　intervention,　the　dynamic　feedback　mechanism　between　the　VMS　information　release　and　the　crowded　state　of　the　passenger　flow　was　established,　and　the　dynamic　optimization　model　of　the　VMS　information　release　layout　was　formulated.　The　in　response　to　the　strategy,　a　scene　simulation　method　based　on　multi-agents　was　proposed.A　cold　competition　area　was　taken　as　an　example　to　simulate　the　ingress　and　egress　scenes　with　and　without　the　VMS　information　release　strategy.　The　results　show　that　the　proportion　of　short-term　passenger　flow　increases,　compared　with　that　without　the　VMS　information　release　strategy.For　the　ingress　scene,　the　ave-rage　walking　time　of　pedestrians　can　be　reduced　by　about　2.6%,　and　the　maximum　road　congestion　can　be　reduced　by　about　20.45%;　while　for　the　egress　scene,　the　average　walking　time　of　pedestrians　can　be　reduced　by　about　7.0%,　and　the　maximum　road　congestion　can　be　reduced　by　about　10.51%.The　research　can　provide　theoretical　foundation　and　data　support　for　the　competition　area　managers　to　control　passenger　flow　and　improve　the　experience　of　spectating　experience.　©　2022,　Editorial　Department,　Journal　of　South　China　University　of　Technology.　All　right　reserved.