In　the　current　era　of　globalization　and　competitive　edge,　the　survival　of　newly　established　ventures　has　become　a　big　challenge.　Numerous　studies　have　been　carried　out　to　discover　factors　that　are　essential　for　newly　initiated　ventures　but　the　results　are　still　fragmented.　This　study　focuses　on　measuring　the　effect　of　entrepreneurial　strategy,　network　ties,　human　capital　and　financial　capital　on　new　venture　performance.　A　structured　questionnaire　was　used　to　collect　data　from　196　registered　firms　located　in　the　emerging　market　Pakistan.　The　results　indicate　that　entrepreneurial　strategy,　network　ties　and　financial　capital　have　a　significant　positive　effect,　while　human　capital　showed　an　insignificant　effect　on　new　venture　performance.　This　research　recommends　owners　and　managers　of　new　firms　build　effective　entrepreneurial　strategies,　expand　their　networks　with　external　bodies　(other　firms,　government　and　financial　institutions)　to　acquire　useful　resources　that　in　turn　can　spur　their　performance.　Further　implications　are　discussed.　Policy　makers　and　responsible　authorities　are　advised　to　encourage　and　support　new　ventures　which　in　turn　can　contribute　to　GDP　and　economic　development.　Practical　implications　and　suggestions　are　also　discussed.