5G　mobile　communication　technology　is　anticipated　to　merge　with　many　other　sectors,　spurring　innovation　and　creating　substantial　ripple　effects.　Despite　the　significance　of　this　advancement,　current　research　provides　limited　knowledge　of　users＇　behavioral　reactions　to　the　affordances,　values,　and　trust　generated　from　5G　technology.　To　investigate　this　relationship,　this　study　used　the　Stimulus-response　theory　and　the　consumption　values　theory.　The　empirical　data　was　gathered　from　373　consumers　in　China　using　a　survey　method.　To　validate　the　model＇s　suggested　relationships,　the　author　utilized　the　partial　least　squares-structural　equation　modelling　(PLS-SEM)　technique.　The　finding　designates　that　the　affordances　and　purchase　intention　relationship　was　mediated　by　consumption　values　and　trust.　Given　the　significance　of　5G　technology　and　its　potential,　this　study　investigates　what　drives　and　deters　consumers　from　obtaining　5G　technology.　Original　findings　insights　on　the　role　of　affordances　in　developing　marketing　strategies　and　increasing　consumer　intentions　to　purchase　5G　technology　products.　©　2023　The　Authors