The　objective　of　this　study　is　to　propose　an　interactive　training　method　based　on　the　Unity　3D　platform　and　to　evaluate　its　effectiveness　in　comparison　to　a　video-based　training　method　in　curbing　speeding　behavior　and　promoting　road　safety.　Based　on　the　attributes　unique　to　drivers　with　Type　A　behavior　patterns,　this　study　selected　36　drivers　with　Type　A　personality　and　assigned　them　to　one　of　two　groups　(the　Unity-based　training　group,　UTG;　and　the　video-based　training　group,　VTG).　Moreover,　a　test　questionnaire　consisting　of　20　items　was　designed　to　reveal　the　drivers’　mastery　of　knowledge　related　to　speeding　behavior　through　training.　The　research　preliminarily　analyzes　the　effectiveness　of　the　interactive　training　method　based　on　Unity　3D　platform　to　improve　speed　management　behavior　by　assessing　the　effects　of　the　groups　(the　UTG　and　the　VTG),　test　sessions　(baseline,　30　min　post-training,　and　three　days　post-training),　and　the　interactive　effects　of　the　two　factors　on　the　test　questionnaire　score,　the　frequency　of　speeding　and　(FS),　the　percentage　of　time　speeding　(PTS),　and　the　mean　speed　based　on　the　two-way　repeated-measures　ANOVA.　The　results　demonstrated　that　the　Unity-based　training　method　was,　to　some　extent,　more　effective　than　the　passive　video　training　method　at　mastering　knowledge　related　to　speeding　behavior　and　improving　speed　management　behavior.　Specifically,　FS　and　PTS　were　significantly　lower　for　the　UTG　than　the　VTG　at　the　30　min　post-training　sessions　(p　＜　0.01)　and　the　three-day　post-training　sessions　(p　＜　0.01).　©　2024　Informa　UK　Limited,　trading　as　Taylor　&　Francis　Group.