On　university　campuses,　there　are　limited　channels　through　which　students　can　access　information,　leading　to　limited　group　activities　and,　in　severe　cases,　even　a　lack　of　friendship.　From　this,　social　application　software　is　necessary　among　college　students.　This　article　applies　the　Kano　model　to　analyze　user　needs　for　university　campus　dating　and　campus　dating　application　software.　It　explores　the　prioritization　of　design　elements　and　designs　dating　software　functions　and　interfaces　based　on　user　needs.　After　conducting　a　Kano　model　demand　survey,　refined　13　demand　attributes　through　user　demand　analysis　and　Better-Worse　coefficient　analysis.　Finally,　the　13　demand　attributes　were　in　divided　as　one　Must-be　Quality,　four　One-dimensional　Quality,　five　Attractive　Quality,　two　Indifferent　Quality,　and　one　Reverse　Quality.　The　functional　direction　design　includes　the　privacy　function,　autonomous　function,　positioning　function,　and　design　of　the　interface　direction　from　color　settings　and　interface　framework.　This　approach　aims　to　further　enhance　the　design　of　the　application　software　for　university　campus　dating,　effectively　meeting　users’　needs　to　improve　campus　dating　behavior,　promote　campus　dating,　and　cultivate　a　positive　campus　dating　environment.　©　The　Author(s),　under　exclusive　license　to　Springer　Nature　Switzerland　AG　2024.