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Author:

Mustafa, Sohaib (Mustafa, Sohaib.) | Zhang, Wen (Zhang, Wen.) (Scholars:张文) | Naveed, Muhammad Mateen (Naveed, Muhammad Mateen.) | Adan, Dur e (Adan, Dur e.)

Indexed by:

SSCI EI Scopus SCIE

Abstract:

Online question-and-answer communities are seriously threatened by low user participation. There is currently a rare comprehensive study on the knowledge contribution pattern of consistently active participants and the moderating role of peer recognition, which can help improve low participation and reengage inactive users, despite researchers having examined the various facets of knowledge contribution and made helpful suggestions. As per the self-determination and social cognitive theory, the communal environment impacts peers and imitates role models or reliable sources in their involvement patterns. We have examined StackOverflow's most reliable active users from 2010 to 2020 using the social cognition and self-determination theories to use the findings to reactivate dormant users. We have used a two-step dynamic system GMM model to get robust and reliable findings. The research discovered that peer repudiation, reputation, and online social interactions favorably affect the contributed knowledge. However, knowledge-seeking and earning virtual badges such as gold and bronze usually negatively impact it. Furthermore, it was revealed that the effect of virtual badges on contributed knowledge was positively moderated by peer recognition. However, peer recognition reduces the benefits of social interaction and reputation on the contributed knowledge. The study's findings advance the body of knowledge and provide thorough management implications for raising low participation, reengaging inactive users, and cultivating a culture of innovative sharing of knowledge.

Keyword:

Low participation Active participants Peer recognition Dormant users Q&A communities

Author Community:

  • [ 1 ] [Mustafa, Sohaib]Beijing Univ Technol, Coll Econ & Management, Beijing 100124, Peoples R China
  • [ 2 ] [Zhang, Wen]Beijing Univ Technol, Coll Econ & Management, Beijing 100124, Peoples R China
  • [ 3 ] [Naveed, Muhammad Mateen]Beijing Univ Technol, Coll Econ & Management, Beijing 100124, Peoples R China
  • [ 4 ] [Adan, Dur e]COMSATS Univ, Dept Econ, Islamabad, Pakistan

Reprint Author's Address:

  • [Mustafa, Sohaib]Beijing Univ Technol, Coll Econ & Management, Beijing 100124, Peoples R China;;[Zhang, Wen]Beijing Univ Technol, Coll Econ & Management, Beijing 100124, Peoples R China;;

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Source :

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

ISSN: 1567-4223

Year: 2024

Volume: 68

6 . 0 0 0

JCR@2022

Cited Count:

WoS CC Cited Count:

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 14

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