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Author:

Wang, Ying (Wang, Ying.) | Sun, Huamei (Sun, Huamei.) | Jiang, Guorui (Jiang, Guorui.)

Indexed by:

EI Scopus

Abstract:

Most of the current agent systems focus on single issue, such as price, whereas multi-issue negotiation is very essential to electronic commerce. In the multi-issue model, MA UT (Multi-attribute Utility Theory) or its derived theory is mainly used as the evaluation method. However, the application of this theory may cause deviation. To resolve the problem, a two stage negotiation model is presented in this paper. In the first stage, the negotiation theory is used to negotiate over the most important issue or the issues combination. In the second stage we reverse auction the product each issue at one time according to the issue importance from the smallest to the most important using the adjusted auction theory. © 2008 IEEE.

Keyword:

Peer to peer networks Intelligent agents Computation theory Multi agent systems Electronic commerce

Author Community:

  • [ 1 ] [Wang, Ying]College of Economics and Management, Beijing University of Technology, 100124, China
  • [ 2 ] [Sun, Huamei]Management School, HARBIN Institute of Technology, 150001, China
  • [ 3 ] [Jiang, Guorui]College of Economics and Management, Beijing University of Technology, 100124, China

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Source :

Year: 2008

Page: 45-49

Language: English

Cited Count:

WoS CC Cited Count: 0

SCOPUS Cited Count: 3

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 10

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