In　Vehicular　Adhoc　Networks　(VANETs),　disseminating　Emergency　Messages　(EMs)　to　a　maximum　number　of　vehicles　with　low　latency　and　low　packet　loss　is　critical　for　road　safety.　However,　avoiding　the　broadcast　storm　and　dealing　with　large-scale　dissemination　of　EMs　in　urban　VANETs,　particularly　at　intersections,　are　the　challenging　tasks.　The　problems　become　even　more　challenging　in　a　dense　network.　We　propose　an　Effective　Emergency　Message　Dissemination　Scheme　(EEMDS)　for　urban　VANETs.　The　scheme　is　based　on　our　mobility　metrics　to　avoid　communication　overhead　and　to　maintain　a　stable　cluster　structure.　Every　vehicle　takes　into　account　its　direction　angle　and　path　loss　factor　for　selecting　a　suitable　cluster　head.　Moreover,　we　introduce　estimated　link　stability　to　choose　a　suitable　relay　vehicle　that　reduces　the　number　of　rebroadcasts　and　communication　congestion　in　the　network.　Simulation　results　show　that　EEMDS　provides　an　acceptable　end-to-end　delay,　information　coverage,　and　packet　delivery　ratio　compared　to　the　eminent　EM　dissemination　schemes.