Improving　energy　efficiency　is　an　effective　way　to　address　the　issues　of　economic　development,　energy　saving　and　emissions　reduction.　For　any　important　industries　it　is　therefore　necessary　to　measure　energy　efficiency　and　set　a　practical　target　for　it.　In　this　paper,　we　use　CCR,　SBM　and　energy　intensity　to　measure　the　energy　efficiency　of　the　paper　industries　of　22　EU　countries.　Results　indicate　that　the　SBM　and　CCR　efficiency　value　is　more　meaningful　for　policy　makers　than　that　of　energy　intensity,　as　measurement　results　of　energy　intensity　deviate　from　reality　and　economic　efficiency.　The　CCR　and　SBM　have　roughly　the　same　fluctuation　trends　and　the　average　SBM　energy　efficiency　value　is　0.71,　always　10　percent　lower　than　CCR　model,　as　it　takes　simultaneous　account　of　both　the　optimal　input-output　and　has　more　discriminatory　power　in　efficiency　measurement.　Furthermore,　EU　policy　makers　could　improve　energy　efficiency　by　raising　energy　prices.　As　for　the　2030　EU　target　of　energy　saving　and　emission　reduction,　the　EU　should　pay　more　attention　to　five　major　paper　producers:　Finland,　Sweden,　Germany,　the　United　Kingdom　and　Italy.