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Abstract:
Along with the establishment of the electric power market and the development of the electric power craft, the electric power buyer's market will be bound to emerge, the electric power craft needs the marketing concept of setting up "With customer satisfaction as the core" urgently and needs the demand of intensifying the side management of electric power market forwardly. This article review the whole satisfaction of customer by scientific mode and method, besides, it also sets up overall and reasonable evaluation system of customer's satisfaction about electric power craft. On this foundation with Shandong Qingzhou Power Supply Company for instance, carried on to measure to review to the customer of local resident and unit, proposed further strategy of promoting the electric power craft customer whole satisfaction. As the development of the economic and social, various communities' expectation toward electric power craft also continuously goes up. To further raise the core competencies of enterprise, gain the appraisal and feedback of grass-roots electric power customer actually from the independent third point, and understand the shortcoming and scarcity in service currently, and find out the demand of the customer and the reason of their dissatisfaction, and then evaluate the satisfaction condition of current electric power customer by quantity, discover the key service factor and service contents of horizontal which influences the customer's level of satisfaction, so that to accelerate the continuously improvement and exaltation of service quality. For electric power product, its nucleus function is to satisfy the basic utility or avail for arriving after the consumer buy electric power products. While carrying on fuel consumption, consumer is always hoping the product is of good quality but inexpensive, and use or buy fast and conveniently. Therefore, setting up electric power craft customer satisfaction index pattern to assess the customer's degree of satisfaction is meaningful.
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PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON MANAGEMENT AND ENGINEERING (CME 2014)
Year: 2014
Page: 268-274
Language: English
Cited Count:
WoS CC Cited Count: 0
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ESI Highly Cited Papers on the List: 0 Unfold All
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Chinese Cited Count:
30 Days PV: 2
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