Tourism　activities　have　a　certain　impact　on　the　ecological　environment　of　scenic　spots,　and　ecological　compensation　is　an　effective　economic　means　to　protect　the　ecological　environment.　Taking　the　best　spring　in　the　world　scenic　spot　in　Jinan　as　an　example,　based　on　the　contingent　valuation　method　(CVM)　and　the　establishment　of　binary　logistic　regression　model,　this　paper　studies　the　willingness　to　pay　and　the　influencing　factors　of　tourist　ecological　compensation.　The　results　show　that:　75.2%　of　tourists　are　willing　to　make　ecological　compensation,　and　the　average　willingness　to　pay　is　3.99　yuan　/　person　time;　the　main　factors　influencing　the　willingness　to　pay　are　gender,　income　level,　tourist　satisfaction,　and　tourists＇　cognition　of　ecological　protection;　besides　paying　compensation,　tourists　are　willing　to　participate　in　environmental　protection　publicity　and　clean　the　scenic　area　environment　as　volunteers　Environment.