Green　energy　technologies　(GETs)　are　environmentally　friendly　in　nature,　making　a　promising　contribution　to　attaining　net-zero　carbon　goals.　Although　the　Pakistani　government　has　begun　using　GETs　to　minimize　the　adverse　effects　of　carbon　emissions,　consumers＇　adoption　rate　is　quite　low.　There　are　few　studies　examining　consumers＇　desire　to　adopt　GETs　in　the　country.　This　study　attempts　to　fill　this　research　gap　and　also　contributes　by　adding　three　novel　factors　to　the　theory　of　planned　behavior　(i.e.,　green　energy　technology　awareness,　openness　to　experience,　and　green　energy　technology　discomfort)　to　comprehensively　analyze　the　impact　of　various　factors　influencing　consumers＇　desire　to　adopt　GETs.　For　this　purpose,　the　study　establishes　a　systematic　research　framework.　Data　were　collected　from　(n　=　330)　households　in　the　five　major　cities　(Peshawar,　Abbottabad,　Mardan,　Mingora,　and　Swabi)　of　Khyber　Pakhtunkhwa　Province　via　an　inclusive　questionnaire　survey.　The　formulated　hypotheses　are　evaluated　and　scrutinized　using　structural　equation　modeling.　The　results　reveal　that　environmental　concern　(β　=　0.245),　green　energy　technology　awareness　(β　=　0.362),　openness　to　experience　(β　=　0.256),　and　green　energy　technology　benefits　(β　=　0.225)　positively　affect　consumers＇　desire　to　adopt　GETs.　On　the　other　hand,　green　energy　technology　costs　(β　=　0.325)　and　green　energy　technology　discomfort　(β　=　0.395)　have　a　negative　effect　on　consumers＇　adoption　of　GETs.　The　research　findings　emphasize　the　importance　of　increasing　recognition　of　GETs,　reforming　policy　frameworks,　and　providing　budget-friendly　and　user-friendly　technologies.　Research　limitations　and　future　research　perspectives　are　also　addressed.　©　2022　Elsevier　Ltd