The　integration　of　passenger　and　cargo　transportation　has　become　a　new　profit　development　point　in　the　transformation　of　automotive　passenger　transport　services,　and　cargo　vehicles　are　a　major　service　touchpoint　for　the　integrated　passenger　and　cargo　transport　system.　This　study　presents　a　set　of　intelligent　service　touchpoint　design　principles　with　intelligent　perception,　connection,　analysis,　decision-making,　and　execution,　to　innovate　the　integrated　intelligent　service　system　of　automobile　passenger　and　cargo　transportation,　and　intelligent　self-loading　and　unloading　cargo　transport.　Based　on　the　field　data　of　cargo　transport　services　of　five　automobile　passenger　stations　in　China,　the　problems　are　analyzed　and　summarized　from　the　aspects　of　service　facilities,　content,　price,　and　process,　and　ultimately　form　an　intelligent　service　system　integrating　automobile　passenger　and　cargo　transportation.　Next,　the　proposed　system　is　analyzed　and　compared　with　five　existing　intelligent　consignment　products,　and　target　tasks　and　requirements　of　cargo　transport　vehicles　are　extracted.　The　system　realizes　the　usability　evaluation　of　the　functional　prototype　through　the　combination　of　open-source　hardware,　Arduino　platform,　and　mechanical　transmission　structure,　and　verifies　the　availability　of　the　design　principles　of　intelligent　service　touchpoints.　©　2022　Wanqiang　Li　et　al.