In　order　to　decrease　the　seismic　response　of　continuous　girder　bridges,　a　winding　rope　fluid　viscous　damper　(WRFVD)　was　proposed,　which　is　installed　on　sliding　piers,　and　connected　to　the　deck　by　winding　ropes.　In　this　paper,　the　mechanical　properties　of　WRFVD　were　derived　and　verified　by　the　dynamic　performance　test.　The　direct　displacement-based　seismic　design　(DDBD)　method　of　WRFVD　was　developed.　Then,　a　scaled　three-span　continuous　girder　bridge　was　designed　for　the　shaking　table　test　to　investigate　the　seismic　performance　of　WRFVD　and　validate　the　seismic　design　method.　The　test　results　showed　that　WRFVD　can　effectively　reduce　the　internal　force　of　the　fixed　pier　and　the　deck　displacement.　Additionally,　the　corresponding　numerical　simulations　were　carried　out　to　compare　with　the　test　results,　which　are　in　good　agreement　with　experimental　data　with　acceptable　difference.　Then　a　series　of　nonlinear　time　history　analyses　based　on　the　test　model　was　conducted　to　evaluate　the　effectiveness　of　the　DDBD　method　of　WRFVD.　The　test　and　numerical　results　reveal　that　the　DDBD　method　of　WRFVD　can　effectively　calculate　the　seismic　response　of　continuous　girder　bridges　with　WRFVD.