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Abstract:
Investigating the acceptance of augmented reality head-up displays (AR-HUD) in connected environments is an important research issue as there is great potential to enhance driving safety for both manual and autonomous driving. This study investigated drivers' acceptance of AR-HUD with the technology acceptance model (TAM) with extended variables, including trust, information service quality, display service quality, perceived distraction, and driving skills. The answers to a survey completed by 388 drivers were analyzed with structural equation modeling (SEM) to verify the reliability and validity of the measurement model and explore the re-lationships between the observed variables. The results show that all the hypotheses of foundational TAM are supported. Further analysis has indicated that: (1) drivers' trust has a positive effect on perceived usefulness, attitude, and intention to use; (2) display service quality affects perceived ease of use positively, while infor-mation service quality has a positive influence on trust and intention to use; (3) perceived distraction has a significant negative impact on perceived ease of use and trust, while the negative effect on perceived usefulness is not significant; and (4) drivers' subjective driving skills have a positive influence on perceived ease of use and a negative impact on perceived usefulness. Further analysis attempts to explain the causes of the influence rela-tionship between variables, and suggestions are proposed to improve the drivers' perceived usefulness and perceived ease of use of AR-HUD. The study provides valuable insights into the factors that significantly affect drivers' intention to use AR-HUD systems in theory and provides suggestions to AR-HUD designers on system design.
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DISPLAYS
ISSN: 0141-9382
Year: 2022
Volume: 75
4 . 3
JCR@2022
4 . 3 0 0
JCR@2022
ESI Discipline: COMPUTER SCIENCE;
ESI HC Threshold:46
JCR Journal Grade:1
CAS Journal Grade:2
Cited Count:
WoS CC Cited Count: 12
SCOPUS Cited Count: 17
ESI Highly Cited Papers on the List: 0 Unfold All
WanFang Cited Count:
Chinese Cited Count:
30 Days PV: 13
Affiliated Colleges: