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Author:

Li, Xuewei (Li, Xuewei.) | Rong, Jian (Rong, Jian.) | Li, Zhenlong (Li, Zhenlong.) (Scholars:李振龙) | Zhao, Xiaohua (Zhao, Xiaohua.) | Zhang, Yu (Zhang, Yu.)

Indexed by:

EI Scopus SCIE

Abstract:

Investigating the acceptance of augmented reality head-up displays (AR-HUD) in connected environments is an important research issue as there is great potential to enhance driving safety for both manual and autonomous driving. This study investigated drivers' acceptance of AR-HUD with the technology acceptance model (TAM) with extended variables, including trust, information service quality, display service quality, perceived distraction, and driving skills. The answers to a survey completed by 388 drivers were analyzed with structural equation modeling (SEM) to verify the reliability and validity of the measurement model and explore the re-lationships between the observed variables. The results show that all the hypotheses of foundational TAM are supported. Further analysis has indicated that: (1) drivers' trust has a positive effect on perceived usefulness, attitude, and intention to use; (2) display service quality affects perceived ease of use positively, while infor-mation service quality has a positive influence on trust and intention to use; (3) perceived distraction has a significant negative impact on perceived ease of use and trust, while the negative effect on perceived usefulness is not significant; and (4) drivers' subjective driving skills have a positive influence on perceived ease of use and a negative impact on perceived usefulness. Further analysis attempts to explain the causes of the influence rela-tionship between variables, and suggestions are proposed to improve the drivers' perceived usefulness and perceived ease of use of AR-HUD. The study provides valuable insights into the factors that significantly affect drivers' intention to use AR-HUD systems in theory and provides suggestions to AR-HUD designers on system design.

Keyword:

Driving skills Augmented reality head up display Technology acceptance model Trust Perceived distraction Service quality

Author Community:

  • [ 1 ] [Li, Xuewei]Beijing Univ Technol, Beijing Key Lab Traff Engn, Beijing 100124, Peoples R China
  • [ 2 ] [Rong, Jian]Beijing Univ Technol, Beijing Key Lab Traff Engn, Beijing 100124, Peoples R China
  • [ 3 ] [Li, Zhenlong]Beijing Univ Technol, Beijing Key Lab Traff Engn, Beijing 100124, Peoples R China
  • [ 4 ] [Zhao, Xiaohua]Beijing Univ Technol, Beijing Key Lab Traff Engn, Beijing 100124, Peoples R China
  • [ 5 ] [Zhang, Yu]Beijing Univ Technol, Beijing Key Lab Traff Engn, Beijing 100124, Peoples R China

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DISPLAYS

ISSN: 0141-9382

Year: 2022

Volume: 75

4 . 3

JCR@2022

4 . 3 0 0

JCR@2022

ESI Discipline: COMPUTER SCIENCE;

ESI HC Threshold:46

JCR Journal Grade:1

CAS Journal Grade:2

Cited Count:

WoS CC Cited Count: 12

SCOPUS Cited Count: 17

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 13

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