E-commerce　has　the　potential　to　address　problems　in　the　agricultural　supply　chain　and　support　the　implementation　of　rural　revitalization　strategies.　Previous　research　has　largely　focused　on　the　business　models　of　rural　e-commerce　platforms,　but　has　not　examined　the　mechanisms　by　which　they　can　optimize　and　reconfigure　the　agricultural　supply　chain.　This　study　aims　to　fill　this　gap　through　a　case　study　of　Tudouec,　a　potato　e-commerce　platform　in　Inner　Mongolia,　China.　The　study　employs　a　single-case　study　method　and　utilizes　data　from　interviews,　fieldwork,　and　secondary　sources.　The　findings　show　that　Tudouec　is　a　multi-functional　platform　offering　technical　support,　warehousing,　logistics,　supply　chain　finance,　and　insurance,　among　other　services.　It　not　only　serves　as　a　multi-channel　information　management　platform,　but　also　enhances　supply　chain　capabilities　through　the　interaction　of　information　flow　with　capital　and　material　flows.　This　rural　e-commerce　model　addresses　the　limitations　of　traditional　agricultural　models　and　promotes　poverty　reduction　and　rural　revitalization.　The　study’s　main　contribution　is　in　demonstrating　the　potential　for　the　Tudouec　model　to　be　applied　to　other　agricultural　products　and　in　other　developing　countries.　©　2023　by　the　authors.