Wireless　charging　lanes　enable　electric　vehicles　to　be　charged　while　driving,　promoting　the　electrification　and　sustainability　of　transport　systems.　However,　they　cannot　be　fully　covered　on　the　highway　due　to　construction　costs.　Conversion　of　several　lanes　of　highways　to　wireless　charging　lanes　is　a　more　feasible　option.　In　this　paper,　we　propose　a　dynamic　reversal　strategy　for　wireless　charging　lanes　in　the　presence　of　connected　and　automated　vehicles　on　a　highway.　The　proposed　strategy　aims　to　improve　highway　traffic　efficiency　while　meeting　electric　vehicles’　uneven　charging　demand　in　different　directions.　A　centralized　controller　is　set　to　change　wireless　charging　lane　directions　and　guide　traffic　flow　dynamically.　Electric　vehicles　can　access　real-time　lane　reversal　information　for　lane-changing　and　speed　adjustment　behaviors　with　connected　and　automated　vehicle　technology.　We　propose　a　modified　multi-lane　cell　transmission　model　to　model　the　traffic　flow　with　different　speed　preferences　on　wireless　charging　and　regular　lanes.　A　mixed-integer　linear　program　is　developed　for　the　proposed　lane　reversal　strategy.　Numerical　experiments　are　conducted　to　demonstrate　the　effectiveness　of　the　proposed　method.　The　results　show　that　the　proposed　strategy　can　effectively　reduce　road　congestion,　meet　the　dynamic　charging　demand,　and　reduce　the　energy　consumption　of　electric　vehicles　in　different　directions.　©　2023　Elsevier　Ltd