The　Saihanba　Forest　Farm,　a　leading　planted　forest　farm,　is　one　of　the　essential　ecosystem　service　providers　for　the　Beijing-Tianjin-Hebei　region　in　China.　Its　efforts　in　afforestation　and　landscape　restoration　have　been　recognized　with　the　award　of　the　Champions　of　the　Earth　from　the　United　Nations.　However,　the　Saihanba　Forest　Farm　is　facing　the　challenges　of　less　income　resulting　from　less　commercial　cutting　since　it　has　to　prioritize　providing　ecosystem　services　such　as　water　conservation,　wind　prevention,　sand　fixation,　and　so　on,　instead　of　timber.　It　is　crucial　to　understand　providers＇　attitudes　toward　ecosystem　service　provision　and　willingness　to　accept　payment,　as　it　might　affect　the　quantity　and　quality　of　ecosystem　service　provision　in　the　future.　In　this　study,　the　contingent　valuation　method　was　applied　to　measure　the　willingness　to　accept　payment　for　the　economic　losses　incurred　due　to　providing　ecosystem　services　by　cutting　less　wood.　A　questionnaire　survey　was　conducted　among　the　staff　of　the　Saihanba　Forest　Farm.　A　double-hurdle　regression　model　was　used　to　analyze　the　influencing　factors　of　the　willingness　to　accept　payment,　with　the　validation　via　a　Tobit　model.　The　results　showed　that　the　Saihanba　Forest　Farm　was　willing　to　accept　a　payment　of　CNY　9800.84　(USD　1407.24)　per　hectare　per　year　for　providing　ecosystem　services　to　enhance　social　welfare.　The　factors,　including　basic　sociodemographic　characteristics,　attitudes　toward　conservation　activities,　and　awareness　on　the　concept　of　payment　for　ecosystem　services,　significantly　influenced　their　willingness　to　accept　payment.