The　extended　warranty(EW)　not　only　improves　manufacturer　profitability　but　also　increases　customer　loyalty,　however,　when　a　customer　purchases　an　EW　and　the　manufacturer　offers　it,　the　price　of　the　EW　needs　to　be　considered.　In　order　to　solve　the　EW　pricing　problem,　we　propose　four　different　EW　repair　strategies.　They　include　minimum　maintenance,　minimum　maintenance　combined　with　preventive　maintenance(PM),　and　maintenance　methods　that　consider　reliability　design　to　further　reduce　the　EW　price.　To　determine　the　win-win　EW　price　range　from　the　manufacturer　and　customer　perspectives,　we　consider　the　difference　between　the　actual　cost　and　customer＇s　perceived　cost　in　the　unitary　minimum　maintenance　cost　and　PM　cost　due　to　information　asymmetry　and　repetitive　learning　effect.　Moreover,　we　consider　the　impact　of　EW　purchasing　time　on　the　EW　price　range.　Finally,　a　numerical　example　is　presented　to　illustrate　the　effectiveness　of　the　proposed　policy　and　obtain　the　win-win　EW　range.　©　2023　IEEE.