The　aim　of　the　present　study　was　to　test　the　relationship　between　selfie-viewing　on　social　media　and　restrained　eating　as　well　as　the　mediating　effect　of　thin-ideal　internalization　in　this　relationship.　We　also　examined　whether　the　links　from　selfieviewing　to　thin-ideal　internalization　and　restrained　eating　would　be　moderated　by　media　literacy.　Moreover,　whether　gender　would　moderate　the　mediation　model　was　also　examined.　Results　on　a　survey　of　1,481　Chinese　adolescents　aged　12-　19　years　showed　that　selfie-viewing　had　a　positive　relationship　with　restrained　eating　and　that　thin-ideal　internalization　mediated　this　relationship.　Furthermore,　the　media　literacy.　Specifically,　the　relationship　was　weaker　for　adolescents　with　higher　media　literacy.　In　other　words,　media　literacy　alleviated　the　negative　effect　of　selfieviewing　on　body　image.　Moreover,　there　were　no　gender　differences　in　the　mediation　model.　These　findings　add　to　the　literature　on　the　relationship　between　social　media　use　and　restrained　eating.　Educational　programs　aiming　to　improve　media　literacy　may　be　beneficial　for　reducing　the　risk　of　restrained　eating　among