This　research　examines　the　impact　of　fake　reviews　on　consumer　satisfaction　within　the　e-commerce　domain,　using　a　dataset　from　JD.com　to　develop　three　statistical　models.　The　analysis　reveals　that　although　fake　reviews　initially　boost　product　evaluations,　consumers　eventually　recognize　the　falsehoods,　leading　to　diminished　satisfaction　and　trust　in　the　e-commerce　platform.　The　study　highlights　the　critical　importance　of　differentiating　between　genuine　and　counterfeit　reviews,　employing　an　LSTM　model　to　enhance　accuracy,　and　underscores　the　negative　effects　of　fake　reviews　on　consumer　perceptions　and　the　integrity　of　e-commerce.　The　findings　suggest　a　need　for　stringent　governance　of　online　reviews　to　preserve　a　healthy　digital　marketplace,　safeguard　consumer　interests,　and　ensure　the　authenticity　of　customer　feedback.　Offering　valuable　insights　into　addressing　the　challenges　posed　by　fake　reviews,　this　research　emphasizes　their　adverse　effects　on　customer　satisfaction　and　trust　in　e-commerce.　©　The　Author(s),　under　exclusive　licence　to　Springer　Science+Business　Media,　LLC,　part　of　Springer　Nature　2024.