Purpose-　The　present　research　investigates　the　effects　of　adopting　Industry　4.0　technologies　(ADT)　on　the　Pakistani　food　sector＇s　sustainable　performance　(SP).　Specifically,　it　focuses　on　the　roles　of　green　supply　chain　collaboration　(GSCC),　circular　economy　practices　(CEP)　and　technological　readiness　(TR)　as　mediators　and　environmental　dynamism　(EDY)　as　a　moderator.　Design/methodology/approach-　This　study　is　based　on　the　natural　resource-based　view　(NRBV)　theory　to　determine　the　14.0　adoption　toward　sustainable　performance　with　mediators　and　moderators.　The　authors　conducted　an　online　questionnaire　from　318　employees　of　the　food　manufacturing　industries　in　Lahore,　Pakistan,　and　applied　the　PLS-SEM　approach　to　test　the　relationships　of　variables.　Findings-　The　findings　of　this　study　reveal　that　adopting　Industry　4.0　technologies　significantly　influences　sustainable　performance　through　GSCC,　CEP　and　TR　in　the　Pakistani　food　sector.　Moreover,　the　relation　between　industry　4.0　technologies,　GSCC,　CEP　and　TR　is　positively　moderated　by　environmental　dynamism.　Research　limitations/implicationsThe　findings　have　marked　implications　for　the　literature　on　adopting　I4.0　on　sustainable　performance　in　the　Pakistani　food　sector.　This　research　is　based　on　data　collected　from　a　single　country,　and　industry　is　the　limitation　of　this　study.　Originality/value-　The　present　study　provides　conclusive　evidence　of　the　influence　of　the　adoption　of　Industry　4.0　on　sustainable　performance　through　GSCC,　CEP　and　TR　in　the　Pakistani　food　sector.　This　study　is　the　first　to　investigate　the　moderating　role　of　environmental　dynamism　among　industry　4.0　technologies,　GSCC,　CEP　and　TR.