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Author:

Madongo, Canaan Tinotenda (Madongo, Canaan Tinotenda.) | Tang, Zhongjun (Tang, Zhongjun.) | Hassan, Jahanzeb (Hassan, Jahanzeb.)

Indexed by:

EI

Abstract:

Accurately predicting weekend box-office revenue is crucial in the film industry, assisting studios, investors, and marketing teams in their decision-making. This paper presents a Cross-modal Transformer-based Neural Network (CTNN) model that uses transformers to learn and mine deep features from movie posters and reviews. By incorporating multimodal data and utilizing transformers, our method captures films' visual appeal and textual sentiment, comprehensively comprehending the factors influencing box-office performance. Our proposed method demonstrates robust performance through extensive experiments and evaluation with a Root Mean Squared Error (RMSE) of 14,625.2142, indicating that the model can predict revenue accurately. In addition, our model obtains an Average Percent Hit Rate (APHR) of 83.60 %, demonstrating its accuracy in predicting revenue ranges for a significant proportion of the movies in the Internet Movie Database. Our research has potential applications in the film industry, assisting stakeholders with resource allocation, marketing campaign optimization, and strategic planning to maximize return on investment. © 2023 ACM.

Keyword:

Commerce Mean square error Decision making Motion pictures Neural network models Data mining Investments Forecasting

Author Community:

  • [ 1 ] [Madongo, Canaan Tinotenda]Beijing Modern Manufacturing Development, School of Economics and Management, Beijing University of Technology, Beijing; 100124, China
  • [ 2 ] [Tang, Zhongjun]Beijing Modern Manufacturing Development, School of Economics and Management, Beijing University of Technology, Beijing; 100124, China
  • [ 3 ] [Hassan, Jahanzeb]Beijing Modern Manufacturing Development, School of Economics and Management, Beijing University of Technology, Beijing; 100124, China

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Year: 2023

Page: 1406-1412

Language: English

Cited Count:

WoS CC Cited Count:

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 18

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