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Accurately predicting weekend box-office revenue is crucial in the film industry, assisting studios, investors, and marketing teams in their decision-making. This paper presents a Cross-modal Transformer-based Neural Network (CTNN) model that uses transformers to learn and mine deep features from movie posters and reviews. By incorporating multimodal data and utilizing transformers, our method captures films' visual appeal and textual sentiment, comprehensively comprehending the factors influencing box-office performance. Our proposed method demonstrates robust performance through extensive experiments and evaluation with a Root Mean Squared Error (RMSE) of 14,625.2142, indicating that the model can predict revenue accurately. In addition, our model obtains an Average Percent Hit Rate (APHR) of 83.60 %, demonstrating its accuracy in predicting revenue ranges for a significant proportion of the movies in the Internet Movie Database. Our research has potential applications in the film industry, assisting stakeholders with resource allocation, marketing campaign optimization, and strategic planning to maximize return on investment. © 2023 ACM.
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Year: 2023
Page: 1406-1412
Language: English
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ESI Highly Cited Papers on the List: 0 Unfold All
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30 Days PV: 18
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