There　has　been　a　rapid　rise　in　utilization　of　artificial　intelligence　(AI)　in　many　different　sectors　in　the　last　several　years.　However,　business-to-business　(B2B)　marketing　is　one　of　the　more　notable　examples.　The　initial　assessments　emphasize　the　significant　advantages　of　AI　in　B2B　marketing,　including　its　knack　for　yielding　unique　understandings　into　consumer　behaviors,　recognizing　crucial　market　trends,　and　improving　operational　efficiency.　However,　there　seems　to　be　a　limited　grasp　of　the　optimal　way　to　develop　artificial　intelligence　competencies　(AIC)　for　B2B　marketing　and　how　these　attributes　inevitably　affect　customer　lifetime　value　(CLV).　Equipped　with　AIC　and　B2B　marketing　literary　fiction,　this　research　unveils　a　theoretical　research　framework　for　evaluating　the　repercussions　of　AIC　on　B2B　marketing　capabilities　and,　subsequently,　on　CLV.　We　analyze　the　suggested　research　model　using　partial　least　squares　structural　equation　modeling　(PLS-SEM),　leveraging　367　survey　replies　from　Pakistani　companies.　The　outcomes　show　a　significant　relationship　that　describe　the　ability　to　leverage　AIC　to　enhance　CLV,　and　also　signifies　the　mediating　role　of　B2B　marketing　capabilities　to　enhance　CLV　by　integrating　AIC　in　internet　marketing.　The　findings　of　this　study　provide　practical　implications　for　marketers　to　monetize　their　marketing　skills　to　enhance　CLV　and　researchers　with　theoretical　underpinnings　of　integration　of　AIC　into　marketing.