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Author:

Xiang, Rongzheng (Xiang, Rongzheng.) | Huang, Jiajin (Huang, Jiajin.) | Yang, Jian (Yang, Jian.)

Indexed by:

SSCI EI Scopus SCIE

Abstract:

Sequential recommendation is of paramount importance for predicting user preferences based on their historical interactions. Recent studies have leveraged contrastive learning as an auxiliary task to enhance sequence representations, with the goal of improving recommendation accuracy. However, an important challenge arises: random item masking, a key component of contrastive learning, while promoting robust representations through intricate semantic inference, may inadvertently distort the original sequence semantics to some extent. In contrast, methods that prioritize the preservation of sequence semantics tend to neglect the essential masking mechanism for robust representation learning. To address this issue, we propose a model called Contrastive Learning with Adversarial Masking (CLAM) for sequential recommendation. CLAM consists of three core components: an inference module, an occlusion module, and a multi-task learning paradigm. During training, the occlusion module is optimized to perturb the inference module in both recommendation generation and contrastive learning tasks by adaptively generating item embedding masks. This adversarial training framework enables CLAM to balance sequential pattern preservation with the acquisition of robust representations in the inference module for recommendation tasks. Our extensive experiments on four benchmark datasets demonstrate the effectiveness of CLAM. It achieves significant improvements in sequential recommendation accuracy and robustness against noisy interactions.

Keyword:

Data augmentation Contrastive learning Adversarial learning Sequential recommendation Masking

Author Community:

  • [ 1 ] [Xiang, Rongzheng]Beijing Univ Technol, Sch Informat Sci & Technol, Beijing 100124, Peoples R China
  • [ 2 ] [Huang, Jiajin]Beijing Univ Technol, Sch Informat Sci & Technol, Beijing 100124, Peoples R China
  • [ 3 ] [Yang, Jian]Beijing Univ Technol, Sch Informat Sci & Technol, Beijing 100124, Peoples R China
  • [ 4 ] [Huang, Jiajin]Beijing Int Collaborat Base Brain Informat & Wisdo, Beijing 100124, Peoples R China
  • [ 5 ] [Yang, Jian]Beijing Int Collaborat Base Brain Informat & Wisdo, Beijing 100124, Peoples R China

Reprint Author's Address:

  • [Yang, Jian]Beijing Univ Technol, Sch Informat Sci & Technol, Beijing 100124, Peoples R China

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Source :

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

ISSN: 1567-4223

Year: 2025

Volume: 71

6 . 0 0 0

JCR@2022

Cited Count:

WoS CC Cited Count:

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 11

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