Multifunctional　mesoporous　ZnO@BMMs　were　prepared　via　a　facile　and　reliable　post　treatment,　in　which　the　influence　of　various　parameters,　including　the　amount　of　ZnCl2　doping,　the　different　anions　of　the　zinc　salt,　and　the　roasting　temperature,　on　their　structure,　properties,　and　fluorescence　performance　were　investigated　by　XRD,　SEM,　TEM,　EDS,　DLS,　XPS,　BET,　PL,　UV,　and　TGA/DTG.　The　drug　loading　and　release　performance　was　explored　by　using　ibuprofen　(IBU)　as　a　model　drug.　The　results　showed　that　the　ZnO@BMMs　before　drug-loading　and　after　drug　release　possessed　not　only　ordered　mesoporous　structures,　but　also　excellent　luminescence,　while　the　specific　surface　area　decreased　as　the　amount　of　Zn-doping　increased.　The　fluorescence　profiles　exhibited　near　band　edge　emission　at　392　nm　and　defect　of　oxygen　vacancy　emission　centered　at　436　nm　and　510　nm.　The　drug　delivery　behavior　featured　a　high　loading　capacity　(up　to　250　mg/g)　and　good　sustained　release　performance　accompanied　with　strong　fluorescence.