Accurate　and　personalized　analysis　management　for　VIP　Customer　data　are　an　important　means　for　enterprises　to　make　business　decisions　and　win　benefits.　In　this　paper,　take　telecom　industry　as　an　example,　SQL　Server　2008　is　applied　to　design　the　database　according　to　the　problem　of　traditional　data　analysis　and　management　methods　of　VIP　customers.　Combined　with　Browser/　Server　structure,　an　intelligent　VIP　customer　data　management　platform　is　designed　and　implemented,　which　achieves　rapid　extraction,　effective　analysis,　early　warning　and　graphic　display　for　the　data.　In　addition,　it　effectively　guides　customer　managers　to　make　business　decisions,　and　provides　managers　with　first-hand　data　on　the　customer　managers’　performance　evaluation.　The　actual　operation　in　a　large　domestic　telecom　company　proves　that　the　platform　is　stable,　efficient　and　safe.　©　2014　Springer　International　Publishing　Switzerland.　All　rights　reserved.