Drawing　upon　actor-network　theory　and　Lyytinen　and　King　(2002)＇s　classification　on　the　factors　influencing　standard　adoption,　this　paper　investigates　China＇s　experience　of　moving　towards　the　third　generation　(3G)　market.　We　will　disclose　how　the　specific　technological,　institutional　and　social　contexts　of　China　has　influenced　different　social　actors　to　push　the　market　innovate　in　a　unique　way.　©　2009　IEEE.