TMS　(Targeted　Marketing　System)　is　an　integrated　system　and　toolkit　for　profit-driven　and　cost-effective　marketing.　The　system　consists　of　three　components:　a　Web-based　user　interface,　a　market　value　inference　engine,　and　a　presentation　and　evaluation　module.　It　supports　marketing　decision　making　for　a　company　or　an　organization　by　combining　results　from　information　retrieval,　data　mining,　information　theory,　and　utility　theory.　©　2004　IEEE.