Based　on　the　theory　of　Multinomial　Logit　Model　(ML)　and　its　modeling　method,　referring　to　the　urban　resident　trip　investigation　data　of　Jinan　in　2009,　focused　on　analyzing　factors　which　influence　choice　of　travel　mode,　characteristic　variables　affecting　mode　choice　were　determined　and　urban　residents　travel　mode　choosing　model　was　developed　finally.　The　result　shows　that　there　are　stable　relations　between　travel　mode　choice　and　personal　characteristics,　family　characteristics　and　trip　characteristics.　Through　the　guidance　and　adjustment　of　controllable　factors　which　can　affect　the　resident　travel　mode　choice,　the　purpose　of　optimizing　and　adjusting　urban　trip　mode　structure　can　be　achieved.