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Author:

周培培 (周培培.)

Indexed by:

CQVIP

Abstract:

调查39所"985工程"高校图书馆文化品牌建设情况,从品牌展示、品牌推广及人员制度建设三个方面对调查结果进行深入分析,并从建立品牌认知,塑造品牌形象;注重品牌推广,提升品牌社会形象;建立人才组织与制度保障机制;进行品牌效果评估,完善品牌建设策略四个方面提出建议。

Keyword:

品牌建设 品牌推广 高校图书馆 文化品牌

Author Community:

  • [ 1 ] 北京工业大学图书馆

Reprint Author's Address:

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Source :

图书情报研究

Year: 2017

Issue: 04

Volume: 10

Page: 71-76

Cited Count:

WoS CC Cited Count: 0

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 3

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