• Complex
  • Title
  • Keyword
  • Abstract
  • Scholars
  • Journal
  • ISSN
  • Conference
搜索

Author:

Zhang, Wen (Zhang, Wen.) (Scholars:张文) | Qin, Guangjie (Qin, Guangjie.) | Wang, Qiang (Wang, Qiang.)

Indexed by:

CPCI-S EI Scopus

Abstract:

Online review fraud and review manipulation hurt the profits of stakeholders and undermine the value of online reviews. For this reason, it is critical to detect online review fraud and fraudulent reviewers effectively for the development of e-commerce. Extent studies propose various fraud detection techniques to detect fraudulent reviewers. However, most of these studies do not handle the data imbalance problem in fraudulent reviewer detection. To fill this research gap, this paper proposes a novel approach to detect fraudulent reviewers in handling the data imbalance based on Expectation Maximization (EM) and Kullback-Leibler (KL) divergence (called EMKL). We first use the expectation maximization algorithm to model the latent topic distributions of reviewers on the review features. Then, we adopt the Kullback-Leibler divergence to measure the similarities of reviewers based on their topic distributions to detect fraudulent reviewers. The experiment on Yelp dataset shows that the EMKL approach has a good performance in detecting fraudulent reviewers. In addition, the proposed EMKL method performs better than the performance of state-of-the-art techniques.

Keyword:

Fraudulent reviewer detection Imbalanced data Kullback-Leibler (KL) divergence Expectation maximization

Author Community:

  • [ 1 ] [Zhang, Wen]Beijing Univ Technol, Coll Econ & Management, Beijing, Peoples R China
  • [ 2 ] [Qin, Guangjie]Beijing Univ Technol, Coll Econ & Management, Beijing, Peoples R China
  • [ 3 ] [Wang, Qiang]Beijing Univ Technol, Coll Econ & Management, Beijing, Peoples R China

Reprint Author's Address:

Show more details

Related Keywords:

Source :

SPECIAL SESSION 2021)

Year: 2021

Page: 421-427

Cited Count:

WoS CC Cited Count: 0

SCOPUS Cited Count: 2

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 9

Affiliated Colleges:

Online/Total:1179/10846977
Address:BJUT Library(100 Pingleyuan,Chaoyang District,Beijing 100124, China Post Code:100124) Contact Us:010-67392185
Copyright:BJUT Library Technical Support:Beijing Aegean Software Co., Ltd.