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Author:

Yang, Li (Yang, Li.) | Li, Bangyi (Li, Bangyi.) | Lan, Weiguo (Lan, Weiguo.)

Indexed by:

CPCI-S EI Scopus CPCI-SSH

Abstract:

The paper reflects the deeper problem in Tourism Supply Chain which is trust among travel agencies, and between travel agencies and affiliated enterprises according to the phenomenon of the lack of trust between travel agencies and tourists. Firstly, the concept of trust is introduced. The study shows that it is necessary to enhance the cooperative trust in Tourism Supply Chain dominated by a travel agency based on the connotation of trust and the characteristics of Tourism Supply Chain. Then influential factors of trust among members in Tourism Supply Chain are analyzed through building game models. Finally, on the basis of above research, this paper studies the trust mechanism in Tourism Supply Chain.

Keyword:

travel agency cooperation Tourism Supply Chain game analysis trust

Author Community:

  • [ 1 ] [Yang, Li]Nanjing Univ Aeronaut & Astronaut, Sch Econ & Management, Nanjing 210016, Peoples R China
  • [ 2 ] [Li, Bangyi]Nanjing Univ Aeronaut & Astronaut, Sch Econ & Management, Nanjing 210016, Peoples R China
  • [ 3 ] [Lan, Weiguo]Beijing Univ Technol, Sch Econom & Management, Beijing, Peoples R China

Reprint Author's Address:

  • [Yang, Li]Nanjing Univ Aeronaut & Astronaut, Sch Econ & Management, Nanjing 210016, Peoples R China

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Source :

ICMECG: 2009 INTERNATIONAL CONFERENCE ON MANAGEMENT OF E-COMMERCE AND E-GOVERNMENT, PROCEEDINGS

Year: 2009

Page: 318-,

Language: English

Cited Count:

WoS CC Cited Count: 1

SCOPUS Cited Count: 1

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 5

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