This　study　investigated　the　role　of　medium　(face-to-face,　cyber)　and　publicity　(public,　private)　in　adolescents＇　perceptions　of　severity　and　coping　strategies　(i.e.,　avoidant,　ignoring,　helplessness,　social　support　seeking,　retaliation)　for　victimization,　while　accounting　for　gender　and　cultural　values.　There　were　3432　adolescents　(ages　11-15,　49%　girls)　in　this　study;　they　were　from　China,　Cyprus,　the　Czech　Republic,　India,　Japan,　and　the　United　States.　Adolescents　completed　questionnaires　on　individualism　and　collectivism,　and　ratings　of　coping　strategies　and　severity　for　public　face-to-face　victimization,　private　face-to-face　victimization,　public　cyber　victimization,　and　private　cyber　victimization.　Findings　revealed　similarities　in　adolescents＇　coping　strategies　based　on　perceptions　of　severity,　publicity,　and　medium　for　some　coping　strategies　(i.e.,　social　support　seeking,　retaliation)　but　differential　associations　for　other　coping　strategies　(i.e.,　avoidance,　helplessness,　ignoring).　The　results　of　this　study　are　important　for　prevention　and　intervention　efforts　because　they　underscore　the　importance　of　teaching　effective　coping　strategies　to　adolescents,　and　to　consider　how　perceptions　of　severity,　publicity,　and　medium　might　influence　the　implementation　of　these　coping　strategies.