Humans　can　remember　specific　remote　events　without　acting　on　them　and　influence　which　memories　are　retrieved　based　on　internal　goals.　However,　animal　models　typically　present　sensory　cues　to　trigger　memory　retrieval　and　then　assess　retrieval　based　on　action.　Thus,　it　is　difficult　to　determine　whether　measured　neural　activity　patterns　relate　to　the　cue(s),　the　memory,　or　the　behavior.　We　therefore　asked　whether　retrieval-related　neural　activity　could　be　generated　in　animals　without　cues　or　a　behavioral　report.　We　focused　on　hippocampal　“place　cells,”　which　primarily　represent　the　animal＇s　current　location　(local　representations)　but　can　also　represent　locations　away　from　the　animal　(remote　representations).　We　developed　a　neurofeedback　system　to　reward　expression　of　remote　representations　and　found　that　rats　could　learn　to　generate　specific　spatial　representations　that　often　jumped　directly　to　the　experimenter-defined　target　location.　Thus,　animals　can　deliberately　engage　remote　representations,　enabling　direct　study　of　retrieval-related　activity　in　the　brain.　©　2024　The　Author(s)