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Author:

Yang, Zaoli (Yang, Zaoli.) | Ouyang, Tianxiong (Ouyang, Tianxiong.) | Fu, Xiangling (Fu, Xiangling.) | Peng, Xindong (Peng, Xindong.)

Indexed by:

SSCI EI Scopus SCIE

Abstract:

In the process of online shopping, consumers usually compare the review information of the same product in different e-commerce platforms. The sentiment orientation of online reviews from different platforms interactively influences on consumers' purchase decision. However, due to the limitation of the ability to process information manually, it is difficult for a consumer to accurately identify the sentiment orientation of all reviews one by one and describe the process of their interactive influence. To this end, we proposed an online shopping support model using deep-learning-based opinion mining and q-rung orthopair fuzzy interaction weighted Heronian mean (q-ROFIWHM) operators. First, in the proposed method, the deep-learning model is used to automatically extract different product attribute words and opinion words from online reviews, and match the corresponding attribute-opinion pairs; meanwhile, the sentiment dictionary is used to calculate sentiment orientation, including positive, negative, and neutral sentiments. Second, the proportions of the three kinds of sentiments about each attribute of the same product are calculated. According to the proportion value of attribute sentiment from different platforms, the sentiment information is converted into multiple cross-decision matrices, which are represented by the q-rung orthopair fuzzy set. Third, considering the interactive characteristics of decision matrix, the q-ROFIWHM operators are proposed to aggregate this cross-decision information, and then the ranking result was determined by score function to support consumers' purchase decisions. Finally, an actual example of mobile phone purchase is given to verify the rationality of the proposed method, and the sensitivity and the comparison analysis are used to show its effectiveness and superiority.

Keyword:

q-rung orthopair fuzzy interaction Heronian mean operators opinion pairs mining online shopping deep learning

Author Community:

  • [ 1 ] [Yang, Zaoli]Beijing Univ Technol, Coll Econ & Management, Beijing, Peoples R China
  • [ 2 ] [Ouyang, Tianxiong]Beijing Univ Posts & Telecommun, Sch Software Engn, Beijing 100876, Peoples R China
  • [ 3 ] [Fu, Xiangling]Beijing Univ Posts & Telecommun, Sch Software Engn, Beijing 100876, Peoples R China
  • [ 4 ] [Ouyang, Tianxiong]Beijing Univ Posts & Telecommun, Key Lab Trustworthy Distributed Comp & Serv, Minist Educ, Beijing, Peoples R China
  • [ 5 ] [Fu, Xiangling]Beijing Univ Posts & Telecommun, Key Lab Trustworthy Distributed Comp & Serv, Minist Educ, Beijing, Peoples R China
  • [ 6 ] [Peng, Xindong]Shaoguan Univ, Sch Informat Sci & Engn, Dept Software Engn, Shaoguan, Peoples R China

Reprint Author's Address:

  • [Fu, Xiangling]Beijing Univ Posts & Telecommun, Sch Software Engn, Beijing 100876, Peoples R China

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Source :

INTERNATIONAL JOURNAL OF INTELLIGENT SYSTEMS

ISSN: 0884-8173

Year: 2020

Issue: 5

Volume: 35

Page: 783-825

7 . 0 0 0

JCR@2022

ESI Discipline: ENGINEERING;

ESI HC Threshold:115

Cited Count:

WoS CC Cited Count: 66

SCOPUS Cited Count: 75

ESI Highly Cited Papers on the List: 7 Unfold All

  • 2021-11
  • 2021-9
  • 2021-7
  • 2021-5
  • 2021-3
  • 2021-1
  • 2020-11

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 13

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